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Then there's my sister, an actress, who gets told ‘you don't look ethnic/Latina enough’ when she tries out for Spanish-language commercials and such! I think on mainstream TV that if you don't help 'them' reinforce their stereotype, they don't want you.”įor Harvard graduate Julio Ricardo Varela, his journey has not only cornered him in the “not so Latino” camp for his education but also in the classist camp among his own fellow Hispanics in theBronx. Air Force where I flew as aircrew (not many Latinas in cockpits), while working in Silicon Valley for German company, on and on. ‘You don't look Mexican’ has been uttered in the U.S. Graciela Tiscanero-Sato, a Being Latino fan responded to the issue of not being Latina enough as follows, “Oh yeah.look at my picture and you'll see that. Over a dozen testimonials revealed that “not being Latino enough” is not just about not looking the part, but also about not behaving the part. Maybe the stories behind these numbers are not as exciting or not “Latino enough” to be told, but today we are getting a peek into their life experience in America.Ī quick posting on Being Latino, one of the largest Facebook group for Latinos in the United States, resulted in a flood of responses from Latinos dealing with the issue. Today the term has evolved to carry the strength of a unified community reclaiming its position, heritage and representation as students, workers, entrepreneurs, doctors, lawyers and valuable members of American society. In the midst of confusion, much strength has emerged binding together people from over 20-countries of origin and diverse races represented by one term: LATINOS. Also, approximately 62% of Latinos in America are U.S.born making them a large percentage of “citizens” who are diverse, bicultural and bilingual, and proud to call themselves Americans and Latinos, too. How about unveiling that tall, educated and even affluent Latinos do exist? After all, college enrollment has increased by 24% and the $100,000-plus household-income segment grew 221% to represent 17% of Hispanics in theUnited States. In fact, it was the catalyst to educate, get involved and elevate the voice of who we are. They had trouble accepting I was a ‘true Latino’ - or ‘Latino enough.’ĭid I let the stereotype discourage me? No.
REDDIT HARLEM SHAKE POOP EDITION FULL
They were surprised when they learned I was an international “immigrant” student - with a student visa - whose parents were required to pay a full year of tuition in cash up front! That boggled their minds.
REDDIT HARLEM SHAKE POOP EDITION PROFESSIONAL
Ironically, it was my naïve experience as a young immigrant that triggered what has turned today into a professional mission.Īs an 18-year-old foreign college student in a small private college in northern Texas, I was confused by off comments from my classmates: “You are not Mexican? But you speak Spanish!” When my answer was “I am Colombian,” the conversation would take a downhill turn since that equated to dealing drugs followed by the assumption that I should be washing dishes at the school cafeteria. This is why I have dedicated a 15-year career to drive the business case for multicultural inclusiveness and Latinos as an engine for growth.
That’s not insignificant, but somehow it is not enough to break through the common stereotypes of the people I meet each day. population growth between 2000 – 2010, and represent $1 trillion in buying power according to advertising researchers. we are more than 50 million strong, accounting for more than half of the U.S.
There are numbers, facts and statistics that help answer my questions, and explain why the broader population should pay attention to Latinos: In the U.S. As you can imagine, this quest of mine is incredibly complex. I then take my information, and try to make advertisers and business leaders understand who we really are, and why they should take the time to get to know us. It is my life’s quest to understand true Latino identity. I am a strategist and marketer who makes a living demystifying the world of Latinos for America’s CEO’s and decision makers. self-identify as white, but unfortunately a world of media that over- emphasizes issues of immigration and drug trafficking have often tainted the true colors and stories of those who call themselves “Latinos.” The truth is 53% of all Hispanics in the U.S.
What comes to mind when you think of Latinos? Is it exotic beauties, great dancing, loud music, big families, illegals, all or some of the above? Is it poor, disadvantaged, short and brown? Gil was recently selected to be a World Economic Young Global Leader. She is co-founder and managing partner of XL Alliance, a business strategy and marketing firm dedicated to help business leaders and corporations navigate and enter emerging multicultural markets. Editor’s Note : Lili Gil is a businesswoman with expertise in marketing to Hispanics.